This, I can recommend

October 21, 2013

Simple, Satisfying Minestrone Soup on

I’ve been struggling to figure out how to tell you one last thing about the International Food Bloggers Conference.

Although it was useful and educational and I met a lot of great people, it was also—uncomfortable.

Not because of the reasons I thought it’d be—that my fellow attendees would be younger and smarter and prettier than me. They may have been, but I was fine with it.

What wasn’t so fine was the super-blatant product promotion, and how my fellow bloggers didn’t seem to notice or mind.

I’ve been to food conferences before and, yes, various parts and pieces are sponsored by food companies in the hopes of garnering my attention. I understand that their presence subsidizes my attendance and that’s okay with me. In fact, I appreciate it. I get to be there for less than otherwise and I get to learn about products and services I might not be aware of. Both of which make me a better culinary professional.

Simple, Satisfying Minestrone Soup on

But IFBC, to me, went over the line. In two ways.

One was one of the general sessions—as in, not a session that was an option for its time slot, but a session designed for all to attend. It was devoted to presenting us with samples of various food products, one every ninety seconds, accompanied by a pitch from a company representative, so that we could blog, tweet, or otherwise publicize it live, in the moment, right then and there.

In other words, I wasn’t simply exposed to a product, I was expected to shill for it. Right then.

And it was supposed to be fun!

As best as I could tell, most of my fellow bloggers thought it was fun, which was also troubling. Maybe it was me? I tried to get into it and sent out a few tweets. But it felt—icky.

Lest you think me holier than they, here’s the other uncomfortable thing. In exchange for a low registration fee, IFBC attendees were asked to blog about the conference three times. And I agreed.

On hindsight, paying an additional two or three hundred dollars would’ve waaay preferable to spending all this time feeling like a prostitute.

But a promise is a promise, and with this post that obligation is complete. So here’s a new promise—I’ll never enter into a similar agreement again. I may write about people, places, or things that I appreciate, but not  because I’m obliged to. And if and when I share about something I’m getting paid for—a book I’m writing or recipes I’m developing for a client—I’ll make sure that’s clear.

Simple, Satisfying Minestrone Soup on

And all those products at IFBC? Here’s what I can recommend—homemade minestrone.

There’s nothing like a pot of it to wash away ickiness and restore one’s sense of what’s important.

Amen to that.

7 thoughts on “This, I can recommend

  1. Ken Morris


    I enjoyed your observation about the blogger’s conference and appreciate the moral questions.

    I wish I had an answer, besides the surprise that you felt, but thank for writing about it on your blog.

  2. Rosemary

    Amen, Jill. I commend you for your candidness in your recent posts. I too am amazed how bloggers/tweeters don’t realize they are shilling for (usually) no schillings.

  3. John Danby

    Oh, Jill, this coulda been fun. Blog the hell out of it, spontaneous, good, bad and ugly. Since the event sucked for its blatant commercialization, you don’t care if you return, right? So go for broke. Lots of “What are they thinking” posts. Oh, yeah.

  4. Jill Post author

    Thanks, Ken, Rosemary, and John, for your comments. It IS a bit of a quandry–I mean, I don’t claim to be a journalist, but surely there’s something appropriate between that and obligatory fawning? And you know, the products weren’t bad, John–it was the assumption that I wouldn’t mind spending valuable conference time doing their marketing.

    I guess it all boils down to one’s own integrity, what one can live with and what one can’t–as so many things do–and we all draw the line someplace different. I can’t say I’ve never been swayed by a free bottle of wine and I’ve been downright thrilled by a free night at a swanky hotel, so can’t claim any moral superiority over other bloggers. But full disclosure, which I’m renewedly (is that a word?) committed to, seems like an important slice of the pie.

  5. artie farkas

    The things you said are important. Marketing and advertising focus on the targeted lie. A targeted truth is the best response.

  6. Jill Post author

    Hi, Artie! I don’t know that I’d agree about marketing being a lie, but definitely agree that the truth is always the best option. Well, unless the question is “Do these pants make me look fat?” Mostly, thanks for reading. I really appreciate it.

  7. Pingback: A toast to 2013 / Jill Silverman Hough

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